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Transform Any Business into a Go-Getting Power House by Working SMART

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Probably as well known as SWOT, SMART turns goals, objectives and tasks into concrete deliverables. If there is one key to turning busy, ineffectual organisations into models of streamlined efficiency then this is it.

More accurately SMART ought to be SMARRRT. There are at least three equally valid definitions for the 'R'.

OK, the 10 second introduction to working smarter:

Specific: Be completely clear on the outcome expected of the goal, objective or task

Measurable: Phrase the statement of what is to be achieved so that the achievement of that outcome can be clearly measured.

Achievable: The idea is to clarify and motivate. There is nothing more demoralising than carefully constructed, but utterly impossible, goals.

Realistic: Given your current situation: is your goal realistic? Relevant: Is this specific task or goal relevant to the overall aims of the company or plan? Resourced: Are the relevant time, people, facilities and equipment available to deliver the desired outcome?

Time bound: Make sure there is a claim time limit on the completion of the activity.

Properly applied, SMARRRT transforms your business.

An example:

I specialise in helping owner-managed businesses grow. One of the first questions I ask is "Just how much do you want your business to grow?" Pretty typically the answer is something like "we'd like a few more customers" or "a lot".

Even at this early stage I start to apply SMARRRT.

What does growth mean to you? More income, more profits, more customers, more staff, bigger premises.... Usually we settle on income and profits.

OK, just how much more profit would you like? What would you be delighted with, what would just make you happy and what is OK but not very exciting? (I use stretch goals in a balanced scorecard type of approach - more on this in another article).

Now we start to get some real thought and progress.

"I'd be happy if we could get 50% more in profits each year".

So far so good. When do you want to achieve this level of increased profit by?

Usual answer is immediately - pretty unrealistic. So maybe we settle on within 12 months.

It's certainly more specific. "To increase profits by 50% within the next 12 months". And it's got a time frame.

Is it measurable? For most small companies you would certainly expect them to be able to measure an increase in profits. Tight controls on expenditure may have to be agreed though. Profit can be badly damaged by unplanned expenditure. In general it is much more positive to use precise measures. Instead of a 50% increase it would be better to say "Increase profits from $500,000 per annum to $750,000 within 12 months.

Is it achievable. This is what I do. And I have never seen a business where it isn't possible to increase profits by at least this much. All that holds businesses back is the lack of commitment and will from the top management. So let's assume it is achievable - for now.

Realistic? Good products. Poor history of marketing and promotion. Stable market with ongoing demand for the product. Certainly ought to be realistic.

Relevant? This would be a top level goal. As long it genuinely represents a part of the owner's strategic vision it is relevant by definition.

Resourced? Hmm, this is a difficult one for top level goals. Exactly how much work will be required? How much investment would be needed in terms of marketing or capital investment? How much time will the owner need to put in? Lots of questions which can only be answered as more detailed SMARRRT planning takes place. For now we must take an educated guess. In my experience, if the owner is sufficiently committed the rest of the resources will be found.

Perhaps the most certain aspect of this hypothetical situation is the clear time scale.

A little re-wording of the original goal statement, "In the next 12 months we will grow our profit from the current $500,000 to $750,000," and we have something that is SMARRRT. Note: All the answers to these questions should be recorded as part of an overall strategy document. For public consumption the statement we have used here is generally sufficient.

Time bound? Within 12 months.

As you can see, the goal is defined in the 'Specific' element of SMARRRT. The MARRRT are essentially checks to ensure the goal makes sense for your business given current business context, strategies and constraints.

As you get more sophisticated with your use of SMARRRT you will probably want to start recording not just your goal, but exactly how you will measure progress and achievement, how this goal fits in with your overall organisation, the resourcing implications,...

For now, you will be astonished at how much more you achieve simply by constructing your goals to be SMARRRT.

It is that time of the year. You are most likely sitting down with each of your team members and are helping them with their personal development plans. On this episode of AlignIT Manager Tech Talk, Ruth and I talk with Stuart Ngai about the importance of training as part of personal development, as well as when and how training can and should be weaved into employees’ busy schedules.

Watch Online

This episode is also available as a podcast.

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Resources

• Training Is About Doing, Not Just Planning To
• Free online training at the Microsoft Virtual Academy
• Get Microsoft virtualization certified
• Download the Own Your Own Future eBook
• Download trial software at the Microsoft Evaluation Center

Featured Guest: Stuart Ngai

Stuart Ngai, Director of Technology Solutions at VERAX, is an IT professional with over 25 years of experience. As a development manager, lead enterprise architect, and a Senior Leadership Member, Stuart has led the delivery of many leading edge systems through several technology eras and guided many IT professionals in enriching and re-energizing their careers. With 7 years teaching software courses at Seneca College of Applied Sciences followed by another 7 years teaching software engineering courses for the Faculty of Applied Science and Engineering at the University of Toronto, personal development through perpetual training has been a theme in which Stuart helped many IT professionals to achieve and sustain their career growth. Stuart is a certified P. Eng. and PMP with a Masters degree in Engineering from McGill University and a management degree from McGill's School of Management. He has been with the software consulting firm VERAX Solutions Corporation in Toronto since 1993 focusing on building strong delivery teams and delivering results to their customers in the financial sector.

About AlignIT Manager Tech Talk

The AlignIT Manager Tech Talk is a monthly live streamed video series hosted by Ruth Morton (LinkedIn) and Jonathan Rozenblit (LinkedIn). Each Tech Talk episode airs on the 2nd Thursday of the month from 12:00pm to 12:30pm ET. The show focuses on a range of topics for both infrastructure and development managers and is interactive, taking questions via a live chat and providing answers on air.

About AlignIT

The AlignIT program is dedicated to keeping IT leaders informed about what matters in business and technology. We do that through in-person events, web casts, our blog and, of course, this audio and video series. You can find more information about the Align IT program at www.alignit.ca. If you have comments, suggestions, and ideas for future topics please let us know by connecting with us via email, Twitter, or LinkedIn.

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