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The Survey Feedback Process for Organizational Development and Change

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THE PURPOSE OF SURVEY FEEDBACK:

In globally competitive environments, organizations are seeking information about obstacles to productivity and satisfaction in the workplace. Survey feedback is a tool that can provide this type of honest feedback to help leaders guide and direct their teams. Obstacles and gaps between the current status quo and the desired situations may or may not be directly apparent. In either case, it is vital to have a clear understanding of strategies for diagnosis and prevention of important organization problems. If all leaders and members alike are clear about the organizational development and change, strengths, weakness, strategies can be designed and implemented to support positive change. Survey feedback provides a participative approach and enables all members to become actively engaged in managing the work environment.

SURVEY PROCESS STEPS:

1. Identify project plan and objectives
2. Brief team leaders and employees about the process
3. Administer survey
4. Conduct interviews and focus groups
5. Train leaders on facilitating team discussions
6. Analyze the data and construct a report
7. Provide feedback to leaders
8. Team leaders conduct feedback action planning and meetings
9. Leaders present reports on progress and results to Senior Management
10. Follow-up by senior leadership to ensure progress and accountability

Once the data has been collected and observations have been clarified, it becomes the leader’s responsibility to familiarize the team with the findings. Next the leader involves the team in outlining appropriate solutions and strategies that members can “buy into” and support over the long-haul. When leaders can facilitate collaborative teaming and become an organizational development and change agent, people in the team will contribute creative ideas to enhance their work environment.

It is important for leaders to not underestimate the time and facilitation skills needed to pass on the information and foster an action-oriented environment. The initial meetings and communication sessions are just the start of a development process, not a single event. If the survey feedback is to be effective, it must be implemented into a comprehensive strategy that includes goals, responsibilities, time frames, revisions, and reviews.

Prior to the action meetings, leaders need to gain a full understanding of the survey data and begin to structure a plan for the first meeting. Once the meeting begins, the leader should guide the group's evaluation of the results and development of solutions. Following the initial meeting, a summary should be documented and action plans circulated. Follow-up meetings are necessary to coordinate and evaluate changes and progress. Action plans are the means of fully utilizing the survey feedback, without it we simply have a snap shot of where the organization is, with no plan for positive change.

If the team feedback meeting is poorly handled, there will be low front-end commitment on the part of the team. Of course group dynamics will be unique in every situation, and the leader will need to consider this as the survey data is disseminated. Tailoring sessions to meet the group characteristics will provide for a more effective discussion. In any case, consider a few of these ideas:

• Be optimistic and excited about the information and how it can be used to better the organization.
• Verbally express positive points.
• Ask for participation by all members and reinforce their openness and contributions.
• Invite them to explore with you the areas that need improvement.
• Be supportive and clear about action and follow-up plans.
• Establish a clear commitment to utilize the survey feedback long-term and seek further feedback from the group.

QUESTIONS:

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