Quality vs. Quantity: A Call Center ConundrumLearn Management Articles on management-info.biz. Quality vs. Quantity: A Call Center Conundrum article will help answer your questions on Management Articles.We at management-info.biz specialize in Management Articles. Management Articles at management-info.biz provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Representative Super Speedy says, 'I've taken more calls than anyone on the team today. My average handle time is the lowest on the floor.' Coach Level Head breaks it down for him, 'But your quality scores are below everyone else on your team.' Representative Detailed Dan says, 'My quality scores are top notch. I give every one of my customers the detailed attention they deserve.' Coach Level Head breaks it down again, 'Your Average Handle time is through the roof, and there are customers waiting in queue for attention to their needs. Where is the happy medium? True quality means being effective and efficient; meeting the customer's needs fully in a reasonable amount of time. As a call center supervisor in a Customer Service department I managed a team of 20 representatives. Like many teams there were 'top performers' or super stars, 'middle of the road performers' or most of the team and 'low performers' or the folks that needed help to the middle of the road. My goal was to work with everyone to bring them up to the next level and ensure quality and efficiency as a group. I remember one team member who fell into the low performer category. She was very detailed, very good with customers and her quality scores were outstanding. So, what put her in the low performer category? The amount of time she spent on each call. In one work day she would complete only half the number of calls completed by her team members. Her average handle time was off the charts. We had to work on this as soon as possible. I coached her on several occasions and we found ways for her to cut time off of her calls. She did more typing while she talked to the customer; she learned the system more thoroughly so she could offer the answers to the customer's billing questions. Still her efficiency was not there. So, we continued the coaching. Her argument was that her quality scores were so high that the quantity should not matter. She would receive 95% to 100% on each monitoring score. She was providing the customer with a quality interaction. They would go away feeling good about the company and the services they purchased. So, why did it matter if she took a long time talking with each customer? This discussion changed my explanation of quality and quantity forever. I explained to her (and everyone else, on every team I ever coached going forward) that Quantity is not a separate goal from Quality. Quantity is actually efficiency, and efficiency is part of Quality. Instead of focusing on the number of calls we took in a day, we must talk about this performance goal in terms of how efficiently we took those calls. Did we use the time we had with them appropriately? We can not say that we offered the customer a Quality Interaction if we kept them on the phone for 25 minutes trying to solve their issue. On each call we owe the customer courtesy, information, honesty, answers and EFFICIENCY. A customer who received the answer they called looking for in 3 to 4 minutes will be happier than one who reaches their answer after 10 minutes. In addition to the individual call, the time one representative spends on a call with one customer can also affect the perspective of the customer who is waiting in queue. I'm not suggesting that team members rush through calls to answer the next, but it is important to be aware of the impact of the time you spend on each call. The more efficient you are on each call, the more effective the department will be as a whole. We ensure the efficiency part of Quality by being prepared for each call. Preparation includes knowing the tools and systems we use to answer the customer's needs, being up to date on new products, services or issues the customers may be calling about, and having our best Customer Service attitude ready to talk to each customer. All this has become my Quality message. I have been known to pull up a soap box in the break room and spread this good word. Quality is built on quantity or efficiency. Offer clear, helpful, efficient customer interactions. My team learned it and improved in each one of their performance goals.
Let the Quality vs. Quantity battle end. Your customers will thank you. |
More Articles:1. Your Company Without Training - Any Questions? By Donna Cutting Okay, be honest!Are you guilty of sticking in a few boring videos and calling it training?Do you send in your department heads to deliver a few, rushed, canned presentations and call it orientation?Are you then surprised when your new employees don't live up to your expectations, and your employee turnover numbers keep rising?What if you took the time and money that you spend on employee recruitment and put it into employee training? Would it make a difference? Would it be worth the effort?You… 2. Birds of a Feather May Be Turkeys By Gene Griessman, Ph.D. Birds of a Feather May Be TurkeysBy Gene Griessman, PhD Birds of a feather do flock together. It's true. Given a choice, most of us will seek out people who think like we do, people with whom we feel comfortable, those we won't quarrel with. Visit any company cafeteria and you will noticethat the people at the tables will be in groupings from the same discipline, department or ethnic group. As a general rule, relationships do not usually thrive when there are profound differences in values, … 3. Following Successful Leadership Strategies PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required. Mail to: eagibbs@ureach.comManagement Consultant Suzanne Howard believes that leaders need not live a stressful life. So do I. To help you maximize your leadership potential, here is a ten-point strategy she sugges… 4. Let the Stock Market Work For You in 2006 ... How to make Money with Stocks Let the Stock Market Work For You in 2006 ... How to make Money with Stocks BY.- StressFreeTraders.com A beginner usually feels very attracted to the stock market while for example discovering a stock that's being reported in CNBC or the news program and watching it rise fast and make new highs from $10 to $35 in just 2 months. While learning about this successful news story he's saying to himself ... ' Oh boy if I was one of those lucky guys who bought that stock back when it was priced at $… |
||||
