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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. The root of the problem Problem identification is often considered the most boring aspect of creativity. But it is in fact the most crucial. If you’re not working on the right problem, then you’re working towards the wrong solution; all energy, time and resources are being wasted. Ideally, problem identification should occupy more time than idea generation. Further, leaders often perceive that problem identification can and should be reduced to one sentence. Depending on the situation, that may be wise, but it is also likely that the problem is more complex than at first appears and requires the development of a structure to break it down into manageable pieces and a process to identify the steps required to create a good solution: a) Structure. A representation of the whole. All problems, especially complex ones, can be reduced into constituent parts and the whole problem solved by creating smaller sets of manageable problem solving exercises. b) Process. The methodology that will lead to good solutions. From A to Z. From the above, it is easier to see that, if problem identification is performed well, then pathways for ideas begin to automatically sprout. And what you need to generate quantity and quality ideas are lots of pathways to explore. These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/ You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Golf Options: Hit Fairways Your Way. - New Golf System that Explains How Setup and Swing Factors Affect Ball Flight and Solutions to Common Golf Problems. Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. A girlfriend of mine called me up this weekend looking for a DVD copy of an older piece of software. She was rebuilding a computer for a family member who had the product key but no installation media. I’m sure many of you have similar stories trying to fix or repair computers for your family and friends. One of the nice things about using software online or “in the cloud” so to speak is that if your computer goes belly up and you need to rebuild it, the software will be there waiting for you, as soon as you can get computer back online. For businesses, using online services can give you greater flexibility to pursue projects or try out ideas without having large upfront costs as well as providing foundational IT infrastructure without investing in your own data center. While a post I wrote a little while ago outlined the basics of traditional software licensing, I figured I should follow up with how to license software in the cloud since online software subscriptions are becoming more prevalent. This short video does a good job at laying things out – like why you’d want to consider using online services and some of the advantages and cost-savings of licensing software this way: Microsoft has several online services: Microsoft Office 365, Microsoft Dynamics CRM Online, Windows Azure Platform, Windows Intune and others. Each service can be purchased through a volume licensing agreement or the Microsoft Online Subscription Program and then activated and managed managed through web portals:
One day I’d love there to just be one portal to manage all your online subscriptions (kind of like one ring to rule them all but much less evil) but consolidation takes time and so I make no promises but I trust this is the direction our Online Services folk are heading.
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