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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. Rigorous data analysis Problem identification is often considered the most boring aspect of creativity. But it is in fact the most crucial. If you’re not working on the right problem, then you’re working towards the wrong solution; all energy, time and resources are being wasted. Ideally, problem identification should occupy more time than idea generation. Ask a group of ten people what the problem is and you are likely to get eleven answers. Each suggestion the above group of individuals give will be valid in it’s own way, but how do we really distinguish between the best and the least best answers? The answer is to apply a rigorous standard of information analysis. It is from rigorous data analysis that you are able to discover which of your clients provide most revenue, how each demographic responded to a marketing campaign, why your top clients didn’t buy the green latest Aston Martin or why 70% of respondents thought your advertising campaign too patronising. The above analysis yields a whole new set of problem identification answers and a higher probability that your solutions will not be misdirected. These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/ You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Page Zero - Enlightened Search Marketing. - Google AdWords and paid search campaign management consulting & eBooks. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 |
More Articles:1. The Steps in Employee Development By Kelly Graves You may believe that your company is the only one in the free world that’s suffering from poor employee communication and frustrations at every level; We can assure you that you’re definitely not alone.But knowing that conflict and communication problems exist in practically every organization comes with little comfort.Are you getting the best out of your employees? If not then take steps to improve your organization by investing in an employee development program.Your employees are the only r… 2. Creativity Management – Quality from Quantity By Kal Bishop Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development … 3. Don't Wait for Tax Time to Look at the Bottom Line By C.J. Hayden A curious thing happens to entrepreneurs in the spring of every year. They wake up one day and realize they had better figure out how much money they made last year so they can pay their taxes. But wait, shouldn't a business owner already KNOW how much money he or she made last year, last quarter, or last month?If you don't keep track of how much money you're making, you have no idea whether your business is successful or not. You can't tell how well your marketing is working. And I don't just… 4. Take Action with PMS - Productivity Management SystemTM “Success is about deciding what’s important versus what’s irrelevant in your life; it’s about self-motivation, self-discovery, self-confidence and enjoying the rewards of achieving your goals.” Heidi Richards This is part three in the PMS - Productivity Management System™. This is your to-do list of processes and steps you must take in order to fully realize your goals. Once you have crystallized exactly what it is you wish to accomplish, it is important to know which steps you must take and in… |
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