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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. One of the most important aspects of innovation management is the ability to know how and when to give further KILL or GO decisions once good ideas have been selected and are pushed into the pipeline, where they must measure-up alongside other good ideas. The pipeline is also known as an idea funnel or a stage gate system. These terms are useful as they address the fact that the good idea selection process continues in the development stage. The value of an idea is consistently changing and depends on where it is in the idea funnel process. Innovative firms accept that ideas have a high mortality rate and that GO or KILL decisions have to be made to focus resources on those ideas most likely to succeed. As the idea funnel narrows, the requirement for staying in the funnel becomes more rigorous – the process involves tinkering, experimentation, market research and prototyping. The issues raised include: a) What are the criteria for staying in the funnel? b) How long will development and experimentation be allowed before the KILL decision is made? c) How should the KILL decision be made? A balance needs to be struck. A company that allows the idea to stay in the funnel longer and give it every chance to prove itself will use up valuable resources that could be allotted to other good ideas. However, they have less chance of prematurely killing off a good idea. These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Page Zero - Enlightened Search Marketing. - Google AdWords and paid search campaign management consulting & eBooks. Guest post written by Stuart Ngai, Director of Technology Solutions, VERAX
Continued from last Monday. Read Part 1 >> Enforce a checkpoint schedule Now that you’ve worked out a set of goals with your staff. Who’s responsible to make sure things are on track? My experience tells me that it’s both of you: your staff needs to take ownership to keep up with skills and you, as their manager, need to be the measuring stick. And if you fail to plan, then you plan to fail. So it needs to be instilled as a routine in order to keep the momentum going. By measuring training progress on a periodic basis like once every 3 to 4 months , you’ll know whether your staff is progressing as expected or perhaps he or she is being overloaded. With such a feedback loop, you’ll be able to fine tune the training plan and keep things in focus. Not one size fits all Everyone’s different. Some of your IT staff might be more comfortable with structured classroom learning while others prefer to be given time and web resources so they can learn at their own pace. And one of the techniques we have done successfully at VERAX is to provide some of the technology savvy staff with resources and allocated time so that they can put together lunch and learn seminars for their peers. And there are many benefits for that: opportunity to showcase what they’ve learned, efficiency in cross training each other, a chance for the team to gel and discuss innovative ideas for your workplace, and virtually no loss of productivity at a minimal cost to the company. It’s been a win-win training mechanism that has been working well for us. So be creative in your approach to training. Make use of web resources With advances in webcasting and e-learning tools, many companies are no longer constrained to sending their staff on expensive offsite training. Virtual training along with virtual machine images would be a great way to learn. And there are tons of resources on the web for that purpose that you should look into (some free resources - Developer Connection, Channel 9) Make it fun Be aware of e-learning trends and listen to your staff for innovative and fun ideas to learn. As an example, one thing we have done is to provide tablets to loan to our staff along with e-book subscriptions so that they can read at their own pace anywhere anytime. Our staff love such innovative approaches to learning and they appreciate our willingness to invest in them. So not only did we generated excitement and high level of staff engagement, we know our staff will be able to learn throughout the year on their own pace instead of the standard one to two weeks training for most companies. So make it fun and engaging. After all, it’s a small investment that pays back many folds. To finish off - You are not alone Just remember that you are not an island on your own. The best way to avoid missteps is to learn from the lessons and best practices of other managers. And guess what? There are already great resources freely available for you, such as the AlignIT portal and LinkedIn group. They are great places where you can read and interact with other IT practitioners for advice. Stuart Ngai
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Stuart Ngai, Director of Technology Solutions at