Innovation Management – how will we make the go or kill decisions?Learn Management Articles on management-info.biz. Innovation Management – how will we make the go or kill decisions? article will help answer your questions on Management Articles.We at management-info.biz specialize in Management Articles. Management Articles at management-info.biz provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. One of the most important aspects of innovation management is the ability to know how and when to give further KILL or GO decisions once good ideas have been selected and are pushed into the pipeline, where they must measure-up alongside other good ideas. The pipeline is also known as an idea funnel or a stage gate system. These terms are useful as they address the fact that the good idea selection process continues in the development stage. The value of an idea is consistently changing and depends on where it is in the idea funnel process. Innovative firms accept that ideas have a high mortality rate and that GO or KILL decisions have to be made to focus resources on those ideas most likely to succeed. As the idea funnel narrows, the requirement for staying in the funnel becomes more rigorous – the process involves tinkering, experimentation, market research and prototyping. The issues raised include: a) What are the criteria for staying in the funnel? b) How long will development and experimentation be allowed before the KILL decision is made? c) How should the KILL decision be made? A balance needs to be struck. A company that allows the idea to stay in the funnel longer and give it every chance to prove itself will use up valuable resources that could be allotted to other good ideas. However, they have less chance of prematurely killing off a good idea. These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Page Zero - Enlightened Search Marketing. - Google AdWords and paid search campaign management consulting & eBooks. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 |
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