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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. Idea valuation techniques include: a) Comparing idea types b) Analysing fit with the firm c) Analysing practical impediments d) Deciding when to issue GO or KILL decisions when ideas are within the idea funnel However, what is often overlooked is in-depth analysis of user benefits. Ultimately, an idea is valued by user take-up. In a commercial world, it is valued even more severely – by profit margin and shareholder / stakeholder benefits. Analysis of the buyer experience cycle and the utility layers is a start point. Along the buyer experience cycle, it is possible to measure benefit along at least six stages. These include: a) Purchase b) Delivery c) Use d) Supplements e) Maintenance f) Disposal Along the utility level, it is possible to measure user benefit along several more levels, including: a) (Collective) productivity b) Simplicity c) Convenience d) Risk e) Fun and Image f) Environmental g) Friendliness These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Page Zero - Enlightened Search Marketing. - Google AdWords and paid search campaign management consulting & eBooks. This is a guest blog post written by Dave Kawula, a Senior Consultant with 1E. Dave was the guest on our January episode of the AlignIT Manager Tech Talk where we talked about how IT managers can take the risk out of their Windows 7 deployment projects. Below Dave details cost savings that can be claimed by implementing automation and self service as part of your deployment project. Read Dave’s other guest post on rationalizing your apps prior to a Windows 7 deployment >> Imagine that you have finally completed the following phases of your project:Core Architecture, Gold Image Build and Test, Application Rationalization, Testing, Testing, and more Testing Now you need to get your images deployed to end users…well this is a problem because most organizations lack the forethought to automate this process. So when it comes to deploying Microsoft’s operating systems there are really two choices that we are normally presented with: Lite Touch and Zero Touch. Let’s take a moment and define both of these:
Now do either of the above work… the answer is yes absolutely. The issue is that all of this requires Careful coordination and communication to end users. This process normally involves hiring project managers, business analysts, corporation communication specialists, and costly IT Engineering time. My question is this: We are in a world where we can get applications delivered to all of our phones by simply clicking in a portal and having them magically installed. We can change devices and simply re-deploy these applications from the same portal. WHAT IF… you could do the same thing for your Windows 7 deployment. Just treat the Windows 7 deployment as nothing more than a complex application. Allowing end users to click on a Windows 7 upgrade icon in a portal. Then have them them schedule their own upgrade for a time that works for them. Check out this product from 1E Software called yes you guessed it, 1E Shopping: Does this mean death to the manual spreadsheets… well probably not – we always seem to return to what we know and love. I have personally deployed this product and have seen the impact it has on the classical approach to operating system and software delivery. The only requirement for Shopping is that a customer must already own and have configured System Center Configuration Manager. The best part of this application is that it can be easily be installed and configured in less than five consulting days. So I want to wrap up this post with a little bit of simple math for everyone:
Now…here is a look at the old way! Deploy 1000 Desktops x $3,000 each = $300,000 in resource costs
How about the new way!!! Take the opportunity to incorporate this organizational change into your Windows 7 projects. From my previous post on application rationalization:
Add in savings from using automation and self service:
Assume your budget for this Windows 7 project was around $500,000. I will leave you pondering those numbers. Now of course remember there is an acquisition cost of new software that would save money. The nice thing about 1E is that all of their software pretty much pays for itself very quickly. I hope you have enjoyed this post and I welcome any feedback or if you want to share your experiences with your Windows 7 projects thus far. About Dave Kawula
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