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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. Whilst there is a lot of lip service given to innovation, the reality is that it often results from competitors making significant gains competitors who themselves have had to be innovative to challenge existing market leaders. Good examples are i) New Coke, forced into action when it lost market share to Pepsi and ii) IBM forced to change as a result of Microsoft. An irony is that once innovative companies become less so when they have found their Golden Fleece. Finding a killer product forces a firm to concentrate on marketing and improving that product and results in a degree of parochialism and path dependency. Again, a good example is Microsoft after Windows 95, innovation has been less significant; growth has resulted less from innovation and more from buying up innovative companies. These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site. Kal Bishop, MBA ********************************** You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Page Zero - Enlightened Search Marketing. - Google AdWords and paid search campaign management consulting & eBooks. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 |
More Articles:1. How To Make Meetings More Productive By Joe Love Meetings are a fact of business life, but most of them are frustrating and time-consuming. The results are rarely worth the time and effort of the many people involved. Yet meetings are a sensible way to handle many kinds of discussions, problem-solving sessions, presentations, and general updates on whats happening.If you learn to plan, structure, and participate in meetings effectively, you will be able improve your own time management and productivity as well as that of other participants.… 2. Is Chess Good for Management? By Bright Johnson The game of chess has been applauded and taught in business school as a game that gingers creative intelligence.Chess is a game involving kings, queens, bishops, knights, castles, and pawns like a real life. The pawns (also called soldiers) advance first, lead or supported by officers all to fight and protect the king. It is like fighting a real war similar indeed to fighting or capturing business competitors, employees, or customers. The only difference is that at the end it is only a game.Ch… 3. Selecting a Business Broker or Intermediary to Help You Sell Your Business By Gregory R. Caruso As crazy as it seems, some people spend more time choosing a coffee machine than they do selecting the business broker or intermediary that will sell their business. This can be a fatal mistake that can cost time, money, and sometimes the ability to sell the business at all.How do you choose the right business broker or intermediary?What follows is a list of questions to ask any intermediary when interviewing them. We also explain what to look for in the answers given.No one is going to hav… 4. Selecting a Business Broker or Intermediary to Help You Sell Your Business By Gregory R. Caruso As crazy as it seems, some people spend more time choosing a coffee machine than they do selecting the business broker or intermediary that will sell their business. This can be a fatal mistake that can cost time, money, and sometimes the ability to sell the business at all.How do you choose the right business broker or intermediary?What follows is a list of questions to ask any intermediary when interviewing them. We also explain what to look for in the answers given.No one is going to hav… |
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