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How to Turn a Difficult Meeting into a Positive Meeting

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Have you ever heard someone offer a positive idea in a meeting and nearly everyone around the table shoots it down immediately? There seems to be more reasons why it can’t or shouldn’t happen than in ways to make it happen. Many times these meetings become downer meetings, spiraling downward toward failure, and everyone leaves in frustration.

Does it seem that your meetings never accomplish anything?

Stop fighting the negative and use the negatives to drive toward the positive.

Dr. Bluma Zeigarnic, a Russian psychopathologist, said that we come into a greatest height of consciousness and alertness through negative events. Negative events actually turn us on more, get our adrenal glands going, our bodies get ready for the fight or flight mode. Our minds are turned on more during battle. We’ve become very alert and excited. It’s actually called the Zeigarnic effect.

So, let’s use this excitement to build toward the positive.

When you see people reacting negatively during your next meeting, don’t fear it, use it to your best advantage.

Get out your flip chart or white board. At the top write the original idea down and tell everyone we want to look at all aspects of this.

Then ask what are the reasons we should do this, looking for a measurable benefit (this is the reason we SHOULD move forward).

Then ask everyone to list the consequences of not moving forward (this is what will happen if you stand still.) The typical first response for a consequence is someone pointing out that you won’t have the benefits. Don’t fight it, list the loss of benefits as a consequence, but point out that we want to determine if there is really a cost to standing still besides loss of benefits. Frequently there is an additional cost). The benefits and consequences, especially when you’ve put a measurable dollar figure on them, will help keep you on task toward resolving the problem.

Then ask everyone in the room to list all of the obstacles to making this idea happen. This is where we’ll put the Zeigarnic effect to our use. Start your list down the left side of the board. Get everyone involved. They can get quite excited. Make sure that everyone is heard as to what they think the biggest obstacles will be.

Then announce that we want to see what we’ve got to do to resolve the obstacles. Let’s change the ideas from everyone's perception that there are walls that we can't get beyond into the perception that we’ve got a tree down across our path (our obstacle) and we want to see what happens when we move the tree.

After everyone has been heard, and all possible obstacles have been listed start a list of 4-5 solutions for each of the obstacles. These are ways to remove the obstacle. Don’t quit with the first one, that’s too easy. Force more ways to do it, that will open up their minds. The deeper you look the more likely you will find the underlying issues.

What I’ve seen in large groups is that once we’ve removed the obstacle the room comes alive with new ideas. Up until this point, as soon as someone looked at an idea they had said, “tried that, didn’t work last time, not going to go there again.” Most of the time we think it is more expedient to avoid repeating bad mistakes, so we don’t even consider those options. Our minds shut down rather than looking for creative ways to move forward. I want to change that to one of realizing that we had an obstacle that can be removed, and once past that obstacle there is an infinite number of new ways, and new thoughts that will open up.

Change all “cant’s into how’s.” How will we move forward rather than can’t move forward.

I’ve seen the room become wildly excited once past the obstacles. New thoughts start coming from the room. You can almost see the light bulbs turning on above the heads in the room.

So, build a list of the solutions to remove the obstacle, then a list of all of the things that you can do once the obstacle has been removed.

Do that for each of the obstacles.

Now, make your final decision whether to move forward or not. Weigh the

• Benefits of moving forward
• Consequences of not moving forward
• Obstacles and the ease of removing the obstacles as the tools for the final decision.

If you decide to move forward, immediately move to creating a list of actions for each of the solutions, assigning a responsible person to make it happen, whether it will be delegated and to who, and a delivery date.

• You’ve just turned a negative room into actions to move forward.
• You’ve turned a “can’t” into “how.” As a matter of fact, I’m always telling my clients that whenever you hear “can’t” stop what you are doing, and ask “how could I do it.” That opens up new thinking that was never there before.
• Everyone in the room has felt like they've been listened to, and have actively moved forward rather than stagnated.
• Frustrating meetings have turned into positive action plans.

Stuart R. Crawford (Calgary, AB - Business Development Manager of IT Matters)

How many blogs do you read over the course of the business day? There are many blogs on the Internet today. Businesses are adopting blogging as a way to keep in touch with their client base more frequently, they are using internal blogs to share information throughout a corporation, and many IT professionals use blogging as a tool to share their expertise where other small business IT professionals where we can turn for information.

The world has an abundance of information out there for us to share, learn and interact with. As the world goes global and flattens we all become more and more connected. Having a blog presence will become a normal activity from the smallest of businesses to the largest of corporation as people’s hunger for information on anything subject you want to know about grows.

How can you capitalize on blogging to grow your business?

People are hungry for information on everything from how to use Microsoft Word to do up sales brochures to the most technical information to troubleshoot a down server. Information is definitely the king and the company that can provide the right information on demand and hit the subjects that people are looking for, will ensure your firm is positioned to win in the market.

How can you use a blog to generate new business opportunities and keep your clients informed? Here are four great tips to attracting the right clients to your business using effective blog strategies:

• Understand your market – Before you can begin to use a blog to attract new business opportunities you need to understand the marketplace that you are in. What specific challenges do businesses in your region have with technology? Does technology affect different market segments differently? What are you an expert at? How can your company help the business segment that you serve? All of these questions need to be addressed before you can start to blog about the challenges your company sees in your area and how you can help them.
• Keep it simple – There are many great blogs out there on the Internet. Unless you are blogging to attract IT technicians or IT Managers to your company for technical reasons to help them troubleshoot an immediate challenge they maybe having, I would stay clear of making your blog technical focused if you are using this strategy as a marketing tool. When you are using a blog to attract new small business clients, you must ensure that it is kept very simple and to the point. Remember many people do not read in depth, they rather skim information. Make sure you use key phrases that someone in a small business may use to search out an IT service provider.
• Call to action – Your blog must have a call to action, which is easy to find. There are some awesome blogs out there; however, it is often hard to find out who is the person we need to contact for additional information. Like any marketing campaign it is very important to have a clear calls to action associated with your blog and your postings must make the reader hungry for more information. Do not be afraid to put your email and telephone number on your blog.
• Keep it fresh – Stale blogs do not attract readers. Active blogs are able to use search engine optimization tactics to attract new readers. It is important for you to determine a schedule and stick to it. If you are committed to adding new content weekly it is critical for you to pick a time to write. Many blog packages will also let you write a posting and then schedule a time to post it to your blog. Keep your information fresh, as accurate as possible and utilize keywords whenever possible.

A great blog can be a wonderful addition to your marketing activities. When you take the time to make your blog look professional, the content is fresh and accurate, you are using keywords to hit the people that are looking for the information that you can help them with and you have a clear mechanism for people to engage with you, a blog can drive new client leads to your business.

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