How BOLD Can You Go With Your Elevator Speech?Learn Management Articles on management-info.biz. How BOLD Can You Go With Your Elevator Speech? article will help answer your questions on Management Articles.We at management-info.biz specialize in Management Articles. Management Articles at management-info.biz provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
By Fabienne Fredrickson 'How LOW can you go?' is what you think about when you do the limbo. Since we're talking about marketing, I'll ask you this: How BOLD can you go, in describing what you do? I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation that elicits a prospective client meeting, right there at the networking event and in less than 5 minutes! The key? Come up with a claim for what you do that is the BOLDEST thing you can think of (while still being legal, of course). Your claim should be so bold that the person listening to you will say 'Wow, really? How do you do that??' This gives you permission to go into what you do and how you do it (preferably talking about your proprietary system). Now, whenever I talk to clients about this and we start working on this exercise, often the stuff they come up with is kinda bland, stuff we've heard before, and that doesn't elicit that WOW we're looking for. So, again, I stress, 'What's the BOLDEST THING you can say?' and then the good stuff comes out. Use, the words below for some inspiration: * Double in half the time * A ___% increase over last year * In less than 10 weeks * Etc. Here's an example of a script I put together for my client: Stranger: Hi, I'm Jane, we haven't met yet. John: Hi, I'm John Smith, founder of Amazing Kitchens. Stranger: Hi, John, nice to meet you. So, what do you do? John: I help homeowners increase their home's value by up to 110% in less than 6 months. (BOLD CLAIM) Stranger: Really?? How do you do that? John: Well, you know how some homeowners... (insert CONVERSATIONALLY WRITTEN elevator speech, focus on struggles of the ideal client, and results and benefits they receive after working with you). Would you like to know more? Stranger: Yes, please! John: Great...what we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen 'lifestyle,' and what we could do to increase your current living experience in your kitchen. We'll then give you an estimate as to how much your home's value would increase at resale time. Shall we chat briefly tomorrow to set up a time? Stranger: Absolutely, let's do that. Here's my card. John: Fantastic. (handshake) Nice, to meet you Jane. I'll call you tomorrow to set that up, promise. (John made a date, now he'll circulate and meet more people and do the same thing.) CHACHING! Now, granted, this is just a made-up example, but you get the point. With a bold enough claim, you have permission to start a really compelling conversation, with an invitation to tell them your elevator speech. Not bad for 5 minutes, right? Your Client Attraction Assignment: Your turn. What is the boldest claim you can make in the marketplace? If you put your creative hat on, how can you take what you do and transform it into something that prospective clients will be literally WOWED by and will want to know more about, eagerly? Take a pad of paper and brainstorm. Once you figure this out, I guarantee you'll turn those 'eyes-that-glaze-over' into a lot more prospects in your pipeline. Not sure how to get started with your compelling elevator speech or proprietary system to begin with? You'll want to get a copy of the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. Here's where you can grab yours: www.TheClientAttractionSystem.com. If networking is your nemesis, then by all means, you'll need to check out the www.SecretsofNetworkers.commanual. It's the bible on attracting a FLOOD of clients just by networking. Enjoy!
© 2005 Fabienne Fredrickson |
More Articles:1. How Do Your Job Candidates See You? By Eric Garner Have you ever wondered how you come across to the candidates you interview? Here are 9 interviewer types. Work out which is most like you and you’ll know just what your candidates go through at interview.1. The Stickler. The Stickler is someone who likes to plan the interview down to the last detail. He or she believes there is a right way to interview. Once they work it out, they’ll stick to that format every time. Interviews with Sticklers tend to be highly structured, formal, polite, and bu… 2. Executive ESP: A Pathway to Success! By Jeremiah P. Huck We all have psychic abilities that we use daily, although most of us don't even realize that. The full study of this issue would take many books, and years of experience to grasp all the factors. Since we can't do that here, we can still focus on applying these skills to making informed business decisions. Those of us making constant business choices, effecting staff, ethics , health, and the botton line ,need all the data we can get our hands on. So these tidbits are designed to help you use … 3. Truth or Consequences: How to Give Employee Feedback By Judith Lindenberger In the bestseller, Good to Great, Jim Collins discovered that, "the good-to-great companies continually refined the path to greatness with the brutal facts of reality."And, in his recent autobiography, Jack Welch reports that he spent about half of his time on people: recruiting new talent, picking the right people for particular positions, grooming young stars, developing managers, dealing with under performers, and reviewing the entire talent pool.Says Welch, "Having the most talented people… 4. Organize your Office- Seven Solutions By Rebekah Slatkin 1. Create a filing system with broad categories such as “Insurance” and then break those categories down further into sub-categories (i.e., car, life, medical), alphabetizing them along the way. Devote one file drawer to each category (if possible) and use a different color for each category.2. Create a file index for you and anyone else needing to access your files. A file index is basically a user-friendly guide to where each file is located. So if you are looking for an insurance claim, the… |
||||
