Great Employees = Passionate ConsumersLearn Management Articles on management-info.biz. Great Employees = Passionate Consumers article will help answer your questions on Management Articles.We at management-info.biz specialize in Management Articles. Management Articles at management-info.biz provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Companies spend millions of dollars each year identifying their brand, and then communicating their brand promise through various media. Employees are the primary "media" in the majority of brand contacts. Raise your hand if you think a majority of your employees understand your brand promise well enough to live it and articulate it clearly. Gallup research of 300,000 businesses indicates that 75% to 80% of your people are achieving much less and feeling far less enthusiastic about their work than they could be. If all your employees were "fully engaged," Gallup says your customers would be 70% more loyal, your turnover would drop by 70%, and your profits would jump 40%. The research also found that consumers who felt fast food restaurant employees did a great job were five to six times more likely to come back to that brand. At banks where employees stood out, the customer was six to 20 times more likely to continue the relationship. Additionally, great employees also tend to engender "passionate" customers. For example, customers who praised store-level associates were 16 times more likely to be passionate about the retailer's brand. My analogy is this: drop a pebble into a pond and the largest splash occurs at the point of contact and then radiates outward in circles. The point of contact, from a branding perspective, is inside your company. Get employees on board from an emotional perspective and they carry their passion out to the next circle: customers. Passionate customers carry it beyond to prospects through word-of-mouth. Communicate your brand position with your employees, and unleash some passionate financial results. Shared Movies, 75% Each Sale. - Movie traffic, great seller, great conversion, Now with Google/Yahoo Tracking! Witchcraft Exposed! - Powerful Spells about Love, Luck, Wealth, Money, Protection, etc. Guaranteed Results from the European Wizards. Great Affiliate. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 |
More Articles:1. Focus and Shoot By David Handler One of my earliest childhood memories is watching Lew Alcindor (Kareem Abdul-Jabbar) win his third Most Outstanding Player award while leading UCLA to its third straight NCAA title in 1969. Of course, March Madness™ is now ingrained in our sports psyche. From the unveiling of the brackets in mid-March, to the playing of “One Shining Moment” celebrating a new national champion, the NCAA Division I Men’s Basketball Championship captures our nation’s attention.Each year, the Men’s Basketball Comm… 2. Why Would Anyone Hold a Bad Meeting? Pssst, want a stock tip that will make you rich? Okay, here it is: phone a public corporation and ask to speak with the CEO.If a secretary tells you that the CEO expects to be busy in meetings for the next six hundred years, call your broker and sell the stock short. Any company unable to manage an activity that should last an hour is on its way down the financial tubes.Although it’s true that senior executives spend much of their time in meetings, you can bet that a business is in trouble if th… 3. Keep Your Good Workers by Building Good Leaders By Marcia Zidle A recent report from the American Hospital Association’s Commission on the Workforce asked healthcare workers key questions about the performance of their front line managers. The study concluded that an employee’s decision to stay with or leave an organization is primarily based on his or her relationship with an immediate supervisor. No matter what industry or setting or company size, effective leaders: Possess personal integrity. Can easily adapt to change. Work to build the talent of o… 4. Communication - Core of the Corporate World By Dr Anubha Singh Introduction:A review of recent literature on management, job advertisements and career advancement suggests that in today’s competitive employment market employers’ value communication skills more than technical competence. The ability to communicate effectively with others and get along with a variety of different types of personalities is two of the most desirable qualities in job candidates, according to employers. Employers want to discern if you have the ability to organize your thoughts… |
||||
