Quality vs. Quantity: A Call Center ConundrumLearn Management Articles on management-info.biz. Quality vs. Quantity: A Call Center Conundrum article will help answer your questions on Management Articles.We at management-info.biz specialize in Management Articles. Management Articles at management-info.biz provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Representative Super Speedy says, 'I've taken more calls than anyone on the team today. My average handle time is the lowest on the floor.' Coach Level Head breaks it down for him, 'But your quality scores are below everyone else on your team.' Representative Detailed Dan says, 'My quality scores are top notch. I give every one of my customers the detailed attention they deserve.' Coach Level Head breaks it down again, 'Your Average Handle time is through the roof, and there are customers waiting in queue for attention to their needs. Where is the happy medium? True quality means being effective and efficient; meeting the customer's needs fully in a reasonable amount of time. As a call center supervisor in a Customer Service department I managed a team of 20 representatives. Like many teams there were 'top performers' or super stars, 'middle of the road performers' or most of the team and 'low performers' or the folks that needed help to the middle of the road. My goal was to work with everyone to bring them up to the next level and ensure quality and efficiency as a group. I remember one team member who fell into the low performer category. She was very detailed, very good with customers and her quality scores were outstanding. So, what put her in the low performer category? The amount of time she spent on each call. In one work day she would complete only half the number of calls completed by her team members. Her average handle time was off the charts. We had to work on this as soon as possible. I coached her on several occasions and we found ways for her to cut time off of her calls. She did more typing while she talked to the customer; she learned the system more thoroughly so she could offer the answers to the customer's billing questions. Still her efficiency was not there. So, we continued the coaching. Her argument was that her quality scores were so high that the quantity should not matter. She would receive 95% to 100% on each monitoring score. She was providing the customer with a quality interaction. They would go away feeling good about the company and the services they purchased. So, why did it matter if she took a long time talking with each customer? This discussion changed my explanation of quality and quantity forever. I explained to her (and everyone else, on every team I ever coached going forward) that Quantity is not a separate goal from Quality. Quantity is actually efficiency, and efficiency is part of Quality. Instead of focusing on the number of calls we took in a day, we must talk about this performance goal in terms of how efficiently we took those calls. Did we use the time we had with them appropriately? We can not say that we offered the customer a Quality Interaction if we kept them on the phone for 25 minutes trying to solve their issue. On each call we owe the customer courtesy, information, honesty, answers and EFFICIENCY. A customer who received the answer they called looking for in 3 to 4 minutes will be happier than one who reaches their answer after 10 minutes. In addition to the individual call, the time one representative spends on a call with one customer can also affect the perspective of the customer who is waiting in queue. I'm not suggesting that team members rush through calls to answer the next, but it is important to be aware of the impact of the time you spend on each call. The more efficient you are on each call, the more effective the department will be as a whole. We ensure the efficiency part of Quality by being prepared for each call. Preparation includes knowing the tools and systems we use to answer the customer's needs, being up to date on new products, services or issues the customers may be calling about, and having our best Customer Service attitude ready to talk to each customer. All this has become my Quality message. I have been known to pull up a soap box in the break room and spread this good word. Quality is built on quantity or efficiency. Offer clear, helpful, efficient customer interactions. My team learned it and improved in each one of their performance goals.
Let the Quality vs. Quantity battle end. Your customers will thank you. |
More Articles:1. "Group Decision Making" : Are the Decisions Really Made by the Group? By Andrew E. Schwartz GROUP DECISION-MAKING: Many managers feel they are well-versed in areas of group effort, such as problem-solving, goal-setting, and action planning. Frequently, however, the implementation of such techniques never seem to get beyond the initial stage. Often, this is because managers can not quite seem to understand that brainstorming or group decision-making requires comprehensive utilization of various processes. Managers may unknowingly find themselves perpetuating problems instead of solvin… 2. You Get the Behavior You Reward By Bill Lee On consulting assignments, here are some of the questions I frequently ask the employees I interview:1. How does your boss measure you?2. When the end of the year rolls around, how do you know if you have done a good job over the previous 12 months?3. If you wanted to receive a raise double the amount that you typically receive, what do you believe you would have to do to qualify?Only on rare occasions are employees (except for salespeople) able to answer these questions since many owners a… 3. Medical Billing Services: Choose the Type That's Right for Your Practice By K Allen Medical billing service providers come in many different shapes and sizes. At one end of the spectrum are large Practice Management Companies, with an extensive network of support but sometimes rigid and expensive. At the other end are small, home-based businesses. With more and more programs offered through local colleges, mail order and online, home-based businesses are popping up everywhere. Somewhere in the middle of these two extremes is what we’ll refer to as Professional Medical Billing… 4. Top 10 Things Every Business Should Provide for Every Worker - Including the Boss! By Philip E. Humbert Doing business and meeting the needs of workers is increasingly complex. Employees and managers often prefer a cafeteria-list of fringe benefits (a "flexible spending account") so they can choose increased health care, child care or more time off as their individual preferences dictate. But underneath these specifics, there are central needs that most of us want from our work. Money can not buy happiness, and by itself it will rarely purchase a loyal, highly motivated staff (even in a one-pers… |
||||
