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It's the BHAG - the Big Hairy Audacious Goal!
This is the goal that really stretches you to think differently about how you do business. It's the goal that going to help you transform your business, rather than being satisfied with incremental change. It's the goal that's going to inspire you to do your best work and outshine your competition. So how do you go about making your own BHAG?
The first step is to shake off any beliefs about what is possible in your business. If you already have mindset that limits your achievements you'll never get serious about a BHAG.
So - anything is possible (right?).
Next, pose some Very Hairy Challenges - like these ones....
I want to triple my revenue in the next 12 months.
You get the idea.
Now you have to work backwards from this endpoint in 3 steps. Let's take the 'triple your revenue' example.
Step 1: Brainstorm ideas for making more money (no limits remember - everything is possible)
Step 2: Make a list of obstacles and ways of getting around them
You see, already there's nothing that can't be overcome, if you are really committed.
Step 3: Identify what needs to happen for you to be successful. For example
Imagine how fantastic it would be, even if you only get half way to your BHAG. That's still a brilliant achievement. And if you don't set yourself a BHAG, then this time next year you might be wondering what could have been.
Radical business growth comes from radical thinking and being prepared to get out of your comfort zones. So take 60 minutes and write some of your own Big Hairy Audacious Goals. Write them down and stick them somewhere prominent where you can be inspired every day. And then have some fun working out how to make it happen.
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