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Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here. Direct mail, at 2-5%, has a totally unacceptable response rate. Bad will generation must be factored into the cost of marketing this way. How many people vow never to do business with the company that sends endless junk mail streams? The sophistication and alientation of the American consumer will not support this system for much longer. (Did we learn NOTHING from the Do Not Call list?) Moving to e-mail is not the solution! It is much easier for a person to close an email account than it is to move. Solutions? Can't think of any? Wait for my next article on April 13th.
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More Articles:1. Build Your Business (on a shoestring): Hire a College Intern Starting up a new venture or business can be one of the most exciting times of your life. It can also be one of the most stressful. In the early months, or even early years of your business, cash flow is often not what you would like it to be. If you’re a solo entrepreneur, you’re wearing many hats – in fact, you’re probably wearing all of them. Not only are you selling your product or service, you’re marketing it, doing the accounting, paying the bills, answering the phones, designing and updat… 2. How to Reduce Temporary Employee Turnover By Austin Culley The use of temporary services to stock a farm of employees is beneficial in a number of ways for an employer, and detrimental in others; but the one that will always be heard is that good labor is hard to find when using these services.This is a very real and expensive reality for some, and the blame always falls on the employee. However, denial is a great way to be unsuccessful, and the word can be added to the overhead of any business that chooses to be less attentive.Big businesses cultivat… 3. Ringing Doorbells Without Howitzers By Brent Filson Many operations leaders have been there, done that with re-engineering. And they report, in effect, that the process is like ringing a doorbell with a howitzer shell.Reducing costs through wholesale layoffs ostensibly tied to ultimate results provides quick hits on balance sheets, but its clumsy blows can raise hell with operations.Operational results can be achieved consistently with precision and power not when people are taken out of the organization but instead put back in."Putting people… 4. Creativity and Innovation - Large Firms Versus Small Firms By Kal Bishop There is a pervasive assumption that small firms are more creative and innovative than larger firms. That is, they identify problems and generate ideas (creativity) and idea select, develop and commercialise (innovate) those ideas to a greater degree than larger firms. However, there is a large degree of untruth to this assumption:a) Small firms suffer from a different set of problems than larger firms. Small firms, for example, tend to lack resources whereas larger firms tend to have more res… |
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