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Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here. Direct mail, at 2-5%, has a totally unacceptable response rate. Bad will generation must be factored into the cost of marketing this way. How many people vow never to do business with the company that sends endless junk mail streams? The sophistication and alientation of the American consumer will not support this system for much longer. (Did we learn NOTHING from the Do Not Call list?) Moving to e-mail is not the solution! It is much easier for a person to close an email account than it is to move. Solutions? Can't think of any? Wait for my next article on April 13th.
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More Articles:1. No Time to Focus on the Big Picture? Try Focus Management By Margaret Conklin E-mail, voicemail, "got a minute?" interruptions, multiple projects and competing priorities. Whether it is in work or in life, we all understand the importance of "seeing the forest for the trees." But with so many "trees" competing for your attention, it’s tough to find the forest, never mind spend much time there. The challenge today is not so much time management, but focus management. In other words, if you want to focus on the big picture, you need to manage not time, but focus – yours. … 2. Giving Effective Feedback By Barb McEwen If there is one area that gives both managers and employees difficulty it is the need to give and accept effective feedback. It is one of the most crucial elements in assisting employees to improve their performance. It establishes a connection between what employees are doing and how their actions are perceived by others. Although receiving feedback is often under appreciated, those on the receiving end must occasionally be reminded that no feedback could be much worse.Most managers consider … 3. The proper care and feeding of revenue partners You’ve had a couple dinners and a few phone conversations; there is chemistry and a further relationship looks promising. But, how do you really know if that next step is worth taking? Advanced Internet Technologies has talked to, literally, hundreds of companies about partnership possibilities. By partnerships, I mean the type that produce revenue, not vendor agreements. As the IT industry matures and customer demands evolve, the growth of a services company like AIT depends on our ability to b… 4. How To Get What You Really Want By Joanne Victoria As a small business owner, entrepreneur or independent professional, it's important to make plans. It's also important to have the time to let things happen. Only you can decide what is to happen in your life. Here is a method that may work for you. You have nothing to lose.Start with that yellow pad; you can transfer to computer later on. Tear out eight pieces of paper and label each as follows: Finance, Health, Professional, Community Service, Personal/Fun, Spiritual, Relationships (All) a… |
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