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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted. Goal Setting One of the important debates in the field of creativity and innovation is the topic of goal setting. Is it positive or negative? Under extreme time pressure, it is not unusual to find that people become ingeniously creative. The Apollo space mission was rescued because of the urgent need to solve a problem. Edwin Locke proposed that goals were a major source of motivation, that is, goals tell one what needs to be done and what effort needs to be expended. Goals direct responses, actions, behaviour, performance and lead to feedback. Additionally, incremental goals lead to greater output than simply “do your best.” However, goals also lead to conformity, which kills creativity. Extreme time pressure also prevents the mind from incubating on a problem - working on it at various cognitive levels and allowing richer solutions to become evident. Moreover, creatives almost unanimously object to targets, preferring for “inspiration.” These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/ You can also receive a regular, free newsletter by entering your email address at this site. You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained. Affirmations Software - Sculptor3. - Affirmation goal setting motivational software, for improved mental/physical health, personal growth. The Budget Decorator. - Decorating with Creativity, Not Cash! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 |
More Articles:1. Managing People for Performance By Graham Yemm “People improve productivity, not organisations.”Managers who have had any form of training will be familiar with the idea of setting goals or objectives, and probably with the principles of appraising performance. With this in mind, why is it so many managers keep asking about how to motivate their staff or how to get more from them?This whole area is a key differentiator of good managers and is a large part of what managers are being paid for! In this article I want to offer some ideas to … 2. 5 Steps to Identify Core Processes By Chris Anderson Part Two of Creating Well-Defined Processes SeriesNext Week: ImplementationLast week, we raised the question: how do you know where to begin? How can you identify a gap in one of your company’s core processes?The answer: follow the money trail…But how do you follow the money trail, and what will that mean for your business? To answer this, let's look at five steps to identify your core processes and any needs for change.Step 1: Define Your Business ModelThe following question might sound very … 3. Using PMS/GPS - The Productivity Management SystemTM for Goal Planning and Setting 'When I am willing to take a chance on me, do whatever it takes, thank those who have helped me along the way, and remember to pat myself on the back once the goal has been reached, I am fulfilled” – Heidi Richards In 1979, Harvard Business School did a study of its MBA graduates. They interviewed the graduates and asked them if they had clear written goals with plans for their career when they left school. Only 3% had clear written goals with plans. 13% had goals but they were not written down … 4. Is Pay Important? - Yes If You Get It Wrong Jane owns a chain of retail stores and good management staff are hard to find. When recruiting she has to negotiate a salary which is attractive to the candidate but fits within her budget. As these decisions are made on a case by case basis she swears each new recruit to secrecy. What's wrong with this? Nothing if it works. However, any strategy that relies on employees not discussing salaries with each other and threats of discipline if they do, is not really viable in the long term. It also … |
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