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You probably know this already, but there are generally held to be four main personality types, which I call: Extrovert, Amiable, Analytical and Pragmatic . Let's take a moment to consider each of them in the workplace.
Now, sales trainers have for years been pushing the line that we 'buy with emotion, and justify that purchase with logic'. But having seen a few Analyticals in my years I don't actually believe that to be the case. An accountant friend of mine in England never purchased anything because of emotion - he always poured over spec sheets from various manufacturers, weighed up the costs involved, considered his options. And because he was also part-Amiable he then let his wife make the final decision, based on his input. Which raises an important point. No one is ever a 'pure' type. We are all a mix of the four personality types to some degree or other. Yet we also have a strong preference for one particular type. I'm an Extrovert with a leaning towards the Analytical. I couldn't begin to count the number of my own marketing projects that I have half-completed here in my office; each one almost ready to roll but just in line behind the latest 'more exciting' idea I've just had. Yet I also love getting deep into Dreamweaver and working out how to tweak my website pages for greater speed, better search engine optimisation, tidy up loose bits of code, and so on. But that's beside the point... The real purpose of this page is to let you know that your business communications - whether they are email, web page, pdf brochure or even initial word of mouth introduction - need to appeals to the different needs of the four personality types. How do you do that? By making sure that your communication has a reasonably equal amount of the following: * Facts and figures to appeal to the Analytical and Pragmatic * Enthusiasm and excitement to appeal to the Extrovert * Testimonials to appeal to the Amiable Get that right and you have a greater chance of getting your message across. Learn How To Speak Spanish. - A 31-Day Course That Shows You How to Communicate in Spanish Using Thousands of Spanish Words You Already Know. New Movie Site! Make $2000/day Easy! - 75% Payout! Very easy to sell, High conversions on All types of traffic but Movies, Tv-shows & Dvd traffic in particular! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 |
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