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Information is the lifeblood of the economy. That’s especially true for businesses, because the ability to identify current customers and locate new prospects makes the difference between boom and bust. So how do successful companies do it? Through targeted market research, which usually means arcane computer systems, large staffs, and six-figure budgets. That situation is ripe for change, according to the CEO of Catenate, LLC, Wendy Cobrda. “Solutions that used to sell for $100,000 plus are now available for less than $5,000. And even better, these tools are web-enabled, which allow companies of all sizes to easily access the information they need instantaneously for a relatively small investment.” Ironically, many of those companies rely on the U.S. Census Bureau data, because of its low cost, but by the time Census data is compiled and formatted, it is two to three years out of date. That data often doesn’t reflect the reality of today’s marketplace. And what if you need a finer-grained solution than the 10,000 foot view that the Census Bureau offers? That’s where Catenate’s web application, Catopshere, enters the picture. Catosphere leverages databases which include Census data, current year estimates and five-year Projections (ESRI), traffic counts, shopping centers, market potential, consumer expenditures, and lifestyle segmentation. Site guests simply carve out a subset of that data that applies to a geographical region of their choice. What results is a geodemographical study that captures the statistical “vital signs” of the target region. Surprisingly, obtaining the survey runs less than five minutes from start to finish. Once the target region and the type of study are chosen, Catosphere dynamically generates the study in either PDF or Excel format. Although refreshingly usable (the “1-2-3” type instruction lists show up more than once), Catosphere also provides substantial flexibility. Reports can selected from ten categories, including aerial photographs. Target regions can be selected via Dbase databases, predefined geographic units, address intersections, a Mapquest-style map selector, or latitude and longitude. Reports may also be automatically branded with a business logo. In that way, Catosphere helps you convince the next level of management that you’re on the ball. The company provides two avenues to obtain geodemographic reports – a la carte reports or subscriptions. Subscriptions range one to three years across two detail levels, Basic and Premium. Per-report prices fall in the sub-$100 range; subscriptions range from $995 (Basic) to $2500 (Premium), but allow unlimited access to national data. Subscriptions provide the most value to companies that need to keep abreast of volatile markets or require the ability to conduct speculative analyses. “I use the reports and maps to make my business case,” notes Keith Chamberlain, CEO of Live Arts Today. In the age of micromarketing, businesses need tools to ensure that their marketing campaigns strike gold. Catosphere provides an intriguing tool that may help small to medium-sized businesses do exactly that. Living Within Your Means - The Easy Way. - A Complete Personal Money Management System with Budget Forms and Worksheets. Wedding Planning Secrets. - How To Have Your Fairytale Wedding On A Shoestring Budget. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 |
More Articles:1. Performance Appraisal - What IS The Point? From Blaming To Better Performance By Robert Bacal Probably the most misused and abused and disused management tool in history is the performance appraisal. It's the strangest thing. Ask managers or human resources staff whether they think performance appraisal is an important thing to do, and you'll find they usually agree. "Of course it is", is the common response. If you ask why it's important, they will tell you and tell you and tell you. But they don't tell you the right thing!The odd thing is that they often don't get done, and managers,… 2. Negative Self-talk is Too Expensive By Alan Fairweather I'm always fascinated by the people who lift huge weights, particularly in competitions like the Olympic Games. There are events for men and women and they get up on stage to lift a bar with huge weights attached. I often wonder what sort of things they're saying to themselves as they pace up and down, rubbing their hands with resin powder and taking huge breaths.What if they were saying - "That looks really heavy - it's heavier than anything I've lifted before. I'll probably drop it, make a r… 3. Using PMS - The Productivity Management SystemTM to Discover What You Want in Business and in Life “When I dream big, I see the possible, I discover potential, and realize that almost anything is within my reach. – Heidi Richards 'The purpose of setting goals is to help us to focus our attention. The mind will not reach toward achievement until it has clear objectives. The magic begins when we set goals. It is then that the switch is turned on, the current begins to flow, and the power to accomplish becomes a reality” – from The Best of Success by Career Press The word 'goal' provokes differe… 4. Managing Monsters in Meetings - Part 4, Quiet Participants There are many reasons why someone would decline to participate during a meeting. While some of these may be valid, others may warrant intervention in order to hold an effective meeting.Approach 1: Encourage participationWhen you notice a quiet participant, ask for contributions by looking at the person and saying:'How do you feel about that, Chris?''What results do you expect from this, Pat?''Chris, how will this affect you?'Sometimes a quiet participant will test the environment with a tentati… |
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