Big Company Intelligence on a Small Company BudgetLearn Management Articles on management-info.biz. Big Company Intelligence on a Small Company Budget article will help answer your questions on Management Articles.We at management-info.biz specialize in Management Articles. Management Articles at management-info.biz provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Information is the lifeblood of the economy. That’s especially true for businesses, because the ability to identify current customers and locate new prospects makes the difference between boom and bust. So how do successful companies do it? Through targeted market research, which usually means arcane computer systems, large staffs, and six-figure budgets. That situation is ripe for change, according to the CEO of Catenate, LLC, Wendy Cobrda. “Solutions that used to sell for $100,000 plus are now available for less than $5,000. And even better, these tools are web-enabled, which allow companies of all sizes to easily access the information they need instantaneously for a relatively small investment.” Ironically, many of those companies rely on the U.S. Census Bureau data, because of its low cost, but by the time Census data is compiled and formatted, it is two to three years out of date. That data often doesn’t reflect the reality of today’s marketplace. And what if you need a finer-grained solution than the 10,000 foot view that the Census Bureau offers? That’s where Catenate’s web application, Catopshere, enters the picture. Catosphere leverages databases which include Census data, current year estimates and five-year Projections (ESRI), traffic counts, shopping centers, market potential, consumer expenditures, and lifestyle segmentation. Site guests simply carve out a subset of that data that applies to a geographical region of their choice. What results is a geodemographical study that captures the statistical “vital signs” of the target region. Surprisingly, obtaining the survey runs less than five minutes from start to finish. Once the target region and the type of study are chosen, Catosphere dynamically generates the study in either PDF or Excel format. Although refreshingly usable (the “1-2-3” type instruction lists show up more than once), Catosphere also provides substantial flexibility. Reports can selected from ten categories, including aerial photographs. Target regions can be selected via Dbase databases, predefined geographic units, address intersections, a Mapquest-style map selector, or latitude and longitude. Reports may also be automatically branded with a business logo. In that way, Catosphere helps you convince the next level of management that you’re on the ball. The company provides two avenues to obtain geodemographic reports – a la carte reports or subscriptions. Subscriptions range one to three years across two detail levels, Basic and Premium. Per-report prices fall in the sub-$100 range; subscriptions range from $995 (Basic) to $2500 (Premium), but allow unlimited access to national data. Subscriptions provide the most value to companies that need to keep abreast of volatile markets or require the ability to conduct speculative analyses. “I use the reports and maps to make my business case,” notes Keith Chamberlain, CEO of Live Arts Today. In the age of micromarketing, businesses need tools to ensure that their marketing campaigns strike gold. Catosphere provides an intriguing tool that may help small to medium-sized businesses do exactly that. Living Within Your Means - The Easy Way. - A Complete Personal Money Management System with Budget Forms and Worksheets. Wedding Planning Secrets. - How To Have Your Fairytale Wedding On A Shoestring Budget. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 |
More Articles:1. Leadership Development - Leadership Styles and Training What makes a good leader? Leadership development Ever since we started Impact Factory, lo these many years ago, we have struggled with the whole notion of leadership development or leadership training. Indeed, we have resisted writing about it in much detail because the subject is so subjective. Are leaders born or made? Can you use management leadership training to give leadership skills to someone who isn't leadership material? How is it done? Given that we're being asked to create a lot more … 2. Ten Secrets of Super Successful Meeting Planners By Susan Friedmann Whoever said that being a meeting planner was easy, lied! Rather, it should be classified under the tough and demanding job category. But, along with being tough, it’s also fun, exciting, exhilarating, stimulating, and never, never boring. You have the opportunity to go to exotic places, stay in luxurious hotels, and experience life from a totally different angle. Who could ask for anything more? For those of you ready to shoot me at this point, know that I fully understand your pain!The … 3. Communicate To The Four Main Personality Types By Lee Hopkins You probably know this already, but there are generally held to be four main personality types, which I call: Extrovert, Amiable, Analytical and Pragmatic . Let's take a moment to consider each of them in the workplace. Extrovert: someone who probably has a messy desk; who leaves projects 75% completed then gets distracted by new, 'more exciting' projects; someone who communicates their ideas with enthusiasm and charm; makes instant decisions; hates 'paper… 4. Training Managers and New Trainers By Andrew E. Schwartz Training managers use many of the same interpersonal and analytical skills that other types of departments use. In particular, they need to be good communicators, and highly skillful in interpersonal relations. They need to delegate effectively, support their staff emotionally, give accurate and timely feedback, and set departmental goals that are consistent with organizational goals. Barbara L. Thornton, an independent training consultant in the St. Paul area, says that training managers need… |
||||
