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As an experienced management consultant to senior management of private and public companies, I have found that search engine optimization is the single most powerful marketing tool that every CEO should be aware of and eventually implement. Below are 5 of the endless reasons why search engine optimization must be implemented into your marketing strategy before you are left in the dust of your competition. Absence of risk. In many cases, paid advertising is subject to click fraud risk and competitor's black techniques (such as using software that would click your ads thousands of times without any real profit to your site; however, you pay for each click to the search engine). High-tech pay-for-performance programs (such as Google AdWords) claim to have advanced protection against such behavior (and they do have), however the risk can never be reduced to zero. SEO is free of any risk. Unless you spam or make obvious mistakes, it cannot damage your business. Reliability. Banner ads or paid search engine placement work until the marketing budget depletes. Then, the site disappears from the listings, and your returning customers cannot find you any more (new visitors cannot find you either). SEO helps buffer this process, so you can gradually reduce the advertising budget as you're increasing your results obtained from organic search engine listings. Also consumers are more likely to purchase from a site ranked high in the search engine results than from an evidently placed advertisement. Brand awareness. A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven't made a purchase. A surveys show that consumers are twice as likely to recognize businesses ranked in the top three in search engine results than those appearing in banner ads. Targeted traffic. Search engine optimization brings paying customers to your door step. The customers that SEO bring you are long for your products/services as they have entered your websites keywords/phrases into the search engines. SEO will further help you transform visitors into buyers by analyzing their behavior once they find your site. You will learn how to transform these visitors into buyers by utilizing the content of your website in the most effective manner possible. Affordability. In comparison to banner ads, which cost between $2500 to $35000 a month and outsourced SEO plan costs as little as $1000. Well, and after this course you will hardly need to hire an SEO expert or outsource an SEO campaign, anyway. These are only 5 of the reasons which substantiate why SEO is the single best investment for all CEOs. Investment Banking Interview Guide. - Answers To 80+ Investment Banking Interview Questions. Affiliates Earn 75% of a $47 eBook = $31.85 Per Sale! High Converting. Downloadable Real Estate Forms. - Investment & For Sale by Owner Contracts and Forms. 50% Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 |
More Articles:1. Sprituality & The CEO By Nick Arrizza, M.D. When shareholders are breathing down your neck it may feel that talk of incorporating spirituality into one's life and work is nothing short of a nuisance. I would like to suggest and try to show however that in fact introducing what I will later define as a spiritual energy into your life and work will help you to enhance your performance, reduce your stress and improve your health.Let me first start with what I mean by spiritual energy as it may surprise you. Have you ever experienced yourse… 2. Saying One Thing, Doing Another... By Colin Shaw This week I was asked to speak at an internal conference for a bank. The subject was how to build a great customer experience. However, the reality was somewhat different to the title. I sat listening to speaker after speaker - all coming along with the same message “how can we stuff more products into our clients and achieve our targets”.As I sat there I started to think, why do people say one thing and do another? Do they really think people are that stupid that they cannot see the conflict … 3. Middle-Aged Managers, the Forgotten Digital Divide By Mary Carroll The digital divide is defined by the role computers play within widening social gaps in our society, as the condition of one group having an advantage over another group in regard to computers, technology skills and Internet access.This is usually thought of as being a divide between the white middle class and minority communities; but there is another often overlooked class of nonusers, the middle-aged corporate manager. As computer skills play an increasingly important role in building caree… 4. Employees - Treat Them the Way They Expect to be Treated By Alan Fairweather When you have to deal with one of your team who's complaining to you, rather than allowing your negative programmes to take over, get your thinking part in gear and try to see the situation the way they see it. You don't necessarily have to agree with them but perhaps you can empathise with their point of view.The successful manager thinks about the people they have to deal with, is sensitive to how they see things and knows that they might think differently than they do.Let me give you an exa… |
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