4 Steps to Success In Life, Business, The Universe And Everything



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Everyone wants to succeed in life. And no one starts a business of any sort, on-line or off-line, wanting to fail.

Yet the sad fact is that 80% of offline and 97% of internet businesses will fail in the first year. 84% of internet businesses will never make any income at all.

So what can you do to ensure your success?

Luckily these four simple (never confuse simple with easy), tried and tested steps dramatically increases your chances.

1. Set Out Your Goals

Success means something different to us all. A self-made businessman worth millions of dollars would be thought successful by most. But if that businessman only rarely sees his family, never gets to play golf and spends all of his time on airplanes or in some exotic sounding (but usually antiseptic) hotel, is that really a success? Would that businessman think his life a success?

Possibly, possibly not.

But if that man had set himself goals for his business, private and social lives he at least has some way of measuring his achievements.

Before starting on any endeavour - set your goals.

Make sure your goals are specific enough that you know when you have achieved them. "I want to make money on the internet" is weak. "I want to make $100,000 next year and $200,000 the year after" is much stronger.

Don't forget to include your private and social goals. Many rich people complain that they have all the freedom that money can buy - but money can't buy the time to enjoy what they have earned.

2. Plan, Plan, Plan

If the number one key to success in retailing is location, location and location, the number one key to success in business

is plan, plan, plan.

Remember the 5 Ps success model - Prior Planning Prevents Poor Performance. (When I was taught this in the military there was a 6th P - for the sake of a mixed audience I have left this out. Use your imagination - you'll guess what it was :-))

If you've done your goal setting you know what you are going to achieve. The point of planning is how you are going to do it. Break each goal down into constituent steps needed for its achievement. For each step decide what, who, where and when it is to be done.

Be realistic and make sure that every step is achievable in the time set. Be prepared - when you plan-out all that you need to do, the amount of work can be daunting. Better to know this up-front than sale merrily into a venture only to find it is a huge monster that is going to take you a lifetime to kill.

3. Action Counts

I've seen some beautiful plans. Highly researched, well thought out and presented. I'll talk to a business owner and they'll say, "We've got a plan" and pull it out of the bottom draw of a filing cabinet somewhere.

"So, why aren't you using it", I'll ask. Nine times out of 10 the plan was produced to obtain

funding. Lot's of really good work is done but once the money is obtained the plan is put to one side and ignored.

Big mistake. Taking action is the only thing that counts.

Every successfull business I have looked at has clear, current business, operational and marketing plans. It doesn't matter whether your business is offline or online. It's taking action that delivers the results.

4. Another 5 'P's to Success

Passion - You have to believe in what you are doing. No where is this more obvious than on the internet. You can spot the 'me-too' advertisers in a second. The people who succeed are the ones in have passion, who truly believe in what they are doing. Do something that you love.

Push - No matter how good your plan you have to provide a big push to get it moving. Your plan inevitably involves change. Achieving change takes effort. Think of it as if you were trying to move a boulder. To get that boulder up and moving takes a lot of muscle and effort. Once it is moving though it becomes much easier.

Persistence - Getting started is relatively easy. Afterall, you are all fired up with energy and enthusiasm at that time. Few things worth achieving happen over night. Instead, there will be problems, hold-ups and frustrations. Don't allow yourself to become disillusioned or demotivated. You need persistence.

Patience - Results don't happen instantly. Allied to persistence you will need some patience.

Profit - OK, OK it's trite. But follow the steps here, gear yourself to provide these 5 Ps and you will succeed. In business, profit is a measure of your success.

No one can guarantee your success whether in life or in business. You can dramatically increase your chances of success through these four simple, very well established principles.

The question is, "WILL YOU"?



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I recently had the distinct pleasure of meeting up with Mary Jo Foley in Vancouver during TechDays as she was our guest on a special edition of the AlignIT Manager Tech Talk series. She’s put together this guest post for the blog on what you need to know as an IT manager and shared her tips on how best to keep up to date. Enjoy!

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After having the opportunity to talk with a number of IT managers in Vancouver during Tech Days in November, I came to a few realizations.

What Canadian techies want to know is not so very different from what U.S. techies do. And like their U.S. counterparts, Canadian IT professionals want to know how they can find reliable, timely information that will help them do their jobs better.

Ruth Morton, a Microsoft Tech Evangelist and host of the AlignIT IT Manager Podcast Series, is the one who got me thinking about the "how" question last week, when she asked me to give IT managers some ideas for staying abreast about what's going on at Microsoft.

The way I -- a full-time Microsoft watcher -- stay up-to-date about IT matters is a multi-pronged process:

  • Make sure to watch and listen closely for information about new products and directional shifts. Remember when former Server and Tools Chief Bob Muglia said over a year ago that Microsoft's strategy with Silverlight had "shifted"? That was key for IT managers who were thinking about the extent to which to bet on Silverlight, Microsoft's rich-media plug-in and development tool. Some may have opted to consider other options, including HTML5, JavaScript and CSS, for certain new dev projects.
  • Be on the look out for roadmaps. This is where Microsoft conferences and blog posts can be handy. At certain shows, Microsoft execs may be more willing to flash a roadmap slide during an in-depth talk. And every once in a while, teams decide they can share more information via blog posts. (Subscribing to favorite blogs via RSS, while no longer, "trendy," can help you make sure not to miss the occasional roadmap post.)
  • Filter, filter, filter. There are more technology blogs cropping up every day. But not all blogs (or bloggers) are created equal. Look for blogs and authors who seem to be clued in and who have a good accuracy track record. While it's easy to be caught up in the latest hot rumor on TechMeme, remember that there's pressure like never before on journalists and bloggers to get clicks. Volume doesn't equal quality; rumors aren't the same as well-sourced reports.
  • Don't be afraid to use social media to ask questions. It's next-to-impossible to be an expert on every new technology. But the Web is full of experts in particular domains. Ask questions using Twitter, LinkedIn, Facebook and other social-media channels and you'll quickly find a number of subject-matter experts willing to share what they know. I've had good success gathering timely information via Twitter on everything from System Center, to Windows 8. A quick Twitter exchange often leads to email address sharing, allowing more in-depth, private conversations.

Next year, 2012, is going to be one of Microsoft's biggest launch years in the company's history. If the tipsters and roadmaps are right, Microsoft will be delivering SQL Server 2012, System Center 2012, Windows 8, Office "15," Visual Studio 2012, new versions of Dynamics CRM and ERP -- and cloud complements to all of these products -- before the year is over. Keeping up with all the coming changes can be a full-time job (and is, for me). Being smart about staying current with the latest tech trends is more important than ever.

Bonus Links

mjfAbout Mary Jo

Mary Jo Foley has been a tech journalist for more than 25 years. She has worked for a variety of tech publications and Web sites, including PCWeek/eWeek, CRN and ZDNet. She is the editor of the "All About Microsoft" blog on ZDNet, and the author of the book "Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era" (John Wiley & Sons). She also is the co-host of the Windows Weekly show on the TWiT network and a frequent commentator and speaker on all things Microsoft-related on TV, radio, podcasts and at industry events.



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